To support the release of the 2018 Camry and Toyota's "Sensations" campaign, structured around a desire to introduce people to an inspiring, more emotional driving experience, mitú created content that profiled how Latinos experience and emotionally connect to their creative passions. This video profiles a Selena impersonator - the unique sensations involved in becoming, embodying and performing like the iconic popstar, and how a Camry makes this woman's creative journey possible. 

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